What is a Base-Share Project?
Glad you asked. One share of LBJ equates to a completed project of the following ilk (or something similar but not necessarily listed here):
Press release written and distributed to three outlets, with follow-up
Database of appropriate analyst or reporter contacts
Analyst-briefing appointments with transcription of proceeds
Vivification of your social-media holdings (including LinkedIn, Twitter, and Facebook)
SEO analysis and beginning steps to Google awareness
Web-site analysis and recommendations for more effective online marketing